Coverage of ALUM, the development, and the people behind it. Announcements, milestones, and what's next.
Sports Business Journal
ALUM and Pathway announce an NIL partnership supporting former and current student-athletes.
Aug 28, 2026Read article → (opens in a new tab)
AL.com
Local coverage of ALUM's Tuscaloosa plans near the University of Alabama, including a Jeter-backed luxury residential concept.
Aug 20, 2026Read article → (opens in a new tab)
Boardroom
Derek Jeter joins ALUM as investor, board advisor, and brand ambassador for a luxury hospitality brand built for college towns.
Aug 1, 2026Read article → (opens in a new tab)
The Hall of Famer signs on as brand ambassador, board advisor, and investor as Alum targets college-town residences and clubs.
Aug 4, 2026Read article → (opens in a new tab)
The Real Deal
Alum plans condo-hotels and private membership clubs, with Tuscaloosa as the first market.
Aug 6, 2026Read article → (opens in a new tab)
Travel Weekly
Jeter becomes an investor, board advisor, and brand ambassador as Alum prepares its Tuscaloosa debut.
Aug 13, 2026Read article → (opens in a new tab)
